05-30-2008, 02:44 PM
Aeroports De Paris New Advertising Campaign: Vanessa Paradis Performs 'I Iove Paris'
PARIS--(BUSINESS WIRE)--On the eve of summer departures, Aéroports de Paris (Paris:ADP - News) (Pink Sheets:AEOPF - News) launches an advertising campaign to unveil its new services dedicated to passengers. Vanessa Paradis sings "I Love Paris" to accompany the advertising film. Cole Porter' song, famous jazz standard is a true homage to the most visited capital in the world.
Recorded in Los Angeles, this new interpretation embodies a classy and modern image of Paris and its airport.
The campaign will start on June 2nd on television. It will then be in the press and on the internet during the summer. A second wave could be scheduled for the 2008 fall.
This campaign directed by DDB Corporate agency is part of an advertising saga which started in June 2005: the first commercial advertised the group’s new identity with the signature "The world is our guest" and staged the company’s backstage. A year later, Aéroports de Paris launched a second advertisement to announce its IPO and explain its economic model.
For the past three years, at the instigation of its Chief Executive President Pierre Graff, Aéroports de Paris has been multiplying the innovative initiatives and services to make of Paris the main gateway to Europe.
Original article
PARIS--(BUSINESS WIRE)--On the eve of summer departures, Aéroports de Paris (Paris:ADP - News) (Pink Sheets:AEOPF - News) launches an advertising campaign to unveil its new services dedicated to passengers. Vanessa Paradis sings "I Love Paris" to accompany the advertising film. Cole Porter' song, famous jazz standard is a true homage to the most visited capital in the world.
Recorded in Los Angeles, this new interpretation embodies a classy and modern image of Paris and its airport.
The campaign will start on June 2nd on television. It will then be in the press and on the internet during the summer. A second wave could be scheduled for the 2008 fall.
This campaign directed by DDB Corporate agency is part of an advertising saga which started in June 2005: the first commercial advertised the group’s new identity with the signature "The world is our guest" and staged the company’s backstage. A year later, Aéroports de Paris launched a second advertisement to announce its IPO and explain its economic model.
For the past three years, at the instigation of its Chief Executive President Pierre Graff, Aéroports de Paris has been multiplying the innovative initiatives and services to make of Paris the main gateway to Europe.
Original article
